Any strong business has a multi-faceted marketing strategy. Using many types of media is the best way to reach the widest audience. Boost your restoration company's success with these top restoration marketing tactics. Learn the top four ways to expand your reach and grow your business effectively.
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Search Engine Optimization (SEO)
A common digital marketing strategy is search engine optimization (SEO). SEO is the process of increasing your website’s position on search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to increase organic, or non-paid, traffic to your website by improving its position in search engine rankings for specific keywords relevant to the content on your site.
It’s common for most users to only look at the results on the first page of any search engine. Therefore, it’s important to make sure your website is not only on that first page, but also toward the top. Most users are impatient and don’t want to look too long to find what they need. Using SEO to position your business toward the top of search engine results is beneficial for both parties.
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Content Marketing
Another restoration marketing tactic is content marketing, which is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Instead of constantly promoting your own products and services, content marketing allows a brand to establish itself as a thought leader. Providing insightful information through blogs and infographics builds your credibility as a resource. Then, when the time comes for people to need your product or services, your brand will be top of mind.
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Social Media Marketing
No business can go without social media. It’s a place for customers to connect and talk to brands directly. Platforms like Facebook, Instagram, and LinkedIn give you the ability to share photos and videos so people can see exactly what products or services your company provides. However, social media doesn’t perform well if it’s not consistently updated with new content. It’s important to post frequently and respond to comments from other users. If having multiple accounts across different platforms seems daunting, start with one, and as you get comfortable, move to another.
You can also run advertising campaigns on social media. Social media campaigns typically have a defined timeline, objectives, target audience, messaging strategy, and performance metrics to track success. They may incorporate a variety of content formats, such as text posts, images, and videos to drive sales, generate leads, and increase brand awareness.
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Paid Advertising
A strong disaster restoration marketing plan should include paid advertising. This type of marketing encompasses a diverse range of digital and traditional channels. In addition to using social media advertising, savvy business owners should also consider placing ads in newspapers, magazines, and outdoor billboards, as well as creating brochures, flyers, and direct mail postcards. While print media has declined in the digital age, it’s important to have your business seen in multiple places. Often, consumers need to see your advertising many times before engaging with your brand.
Consider Partnering with Lightspeed Restoration
Lightspeed Restoration is a trusted name in the disaster restoration industry. Backed by home services franchise giant Home Franchise Concepts, Lightspeed Restoration offers direct access to some of the most experienced and knowledgeable professionals in the industry.
One of the major benefits of franchise ownership is the marketing support franchisees receive from the franchisor. With our brand, franchisees are provided with industry-certified training, operational guidance, and national marketing support. Even if you already own a restoration franchise, you can convert your business to a Lightspeed Restoration location. With us, you can elevate your business’s growth potential.
To learn more about our franchise opportunity, request information today, and one of our representatives will contact you.